Our Mission

In pursuit of Education, Artistry, and Community Impact.

To provide exceptional car care products tailored for car enthusiasts, while fostering a community that celebrates the art and legacy of American muscle cars. We aim to inspire and educate the next generation on the importance of vehicle maintenance, the artistry behind car design, and the sensory experience that cars offer. We also want to teach our children to be better people. When our owner, Marc, was in college his parents asked him what he wanted for Christmas, once. Not knowing what material item to get, he requested they donate to St. Jude’s Children Hospital. While we enjoy the material with our cars, we recognize we can’t stop helping those around us. That is why part of our mission includes charity.

Our Company Goals:

  1. Quality and Affordability: Deliver high-quality car care products that we use ourselves. Through economies of scale, we strive to offer these products at a lower cost, passing on the savings to our customers without compromising on quality.

  2. Artistry and Education: Teach kids that cars are not just modes of transportation but masterpieces of art. Designers and engineers use vehicles as their canvas, and as automotive enthusiasts, it’s our duty to care for these creations. Cars should exhilarate all our senses—smell, touch, sound, and sight—showcasing more than just simple lines but true artistic expression.

  3. Proper Vehicle Care: Educate the youth on the proper techniques and importance of vehicle maintenance. By using our platform, we aim to build car shows that emphasize these principles, creating a culture of respect and care for automobiles.

  4. Simplicity and Guidance: Offer a straightforward selection of products with clear guides on how and when to use them. Unlike the big players with their overly complex and costly product lines, we aim to simplify car care, making it accessible and affordable. Our products are designed to be effective, without the need for redundant or repackaged solutions.

  5. Being Good Stewards: Since we’re a small business, we want to teach our children to be good humans and good stewards of society. That is why will donate 10% of non-discounted profit to charity yearly to a charity of our choice. Additionally, for products labeled Charitable, we will donate 70% of the profit. For 2024 we will donate to St. Jude’s Children’s Hospital.

Join us in our mission to preserve the legacy of American muscle cars, inspire the next generation, and make car care an enjoyable and rewarding experience. Together, we can ensure that our beloved vehicles continue to shine and be appreciated as the works of art they truly are.

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